Think about the subject line

You want your customers to know immediately before they open the email, that it is from you and they can trust it. Your email-marketing document should have a subject line that is straightforward – include your business name, the key subject matter and be as short as possible, e.g. XYZ Sale Preview, Newsflash from XYZ florist.

When would they like to receive your email?

Timing

With your Echoplus software you can set up your email campaigns at any time and schedule them to go on a particular date and at a particular time. When you choose the time think about your target market’s lifestyle and decide the best time to launch your email marketing campaign.

Use common sense and take a stab at then would be the most ideal time when they will not only check their email but also have time to give it their attention.

Testing

We should also mention that the Echoplus software will not let you send your email to multiple people until you have checked it on yourself. Fail-safe ways of ensuring you dont embarrass yourself with a dodgy looking document! Emails are very versatile!

The following list illustrates the many ways you can use email:

Data collection via Surveys and questionnaires Growing your database Triggered communications Newsletters Viral Campaigns Brand marketing Reminders & Notifications Promotional campaigns Event registration Renewal notices Birthday/Special Event messages Database management Integrated campaigns Internal communications