Your newsletter is your device for establishing yourself as an expert in emerging trends in website design and internet marketing. Use it to provide your database with interesting content on new technologies and tips on using existing ones. Include key messages on your flexible all round package solutions.

How do you measure success?

Conduct a wide scale survey of all past customers to judge their level of satisfaction with your service. Incentivize survey completion with a discount voucher on your agency fees for their next job with you.

Build Build Build. Keep track of how many new customers your direct mailing efforts earn. Repeat successful emails more often with new markets and target audiences. In the end, you would know if youre efforts are successful when your business bottom line starts increasing!